Global
playout automation market is anticipated to witness an exponential growth in
the forecast period. Playout automation implies the transmission of radio
channels and television through the broadcast network from a broadcasting
source. The factors that propel the growth of the market include increasing
number of television channels, content fragmentation and language variation,
the surge in the number of multi-channel video programming solutions and
services providers.
Rising
demand for multi-lingual playout, development in the penetration of cable and
satellite television facilities in rural as well as urban areas, and growing
the demand for channel diversification are the other driving factors. On the
other hand, there are factors that may hamper the growth of the market
including high acceptance of free Internet TV facilities and complexity in
integration.
Playout
automation market is anticipated to expand at a significant CAGR of 15.67% in
the upcoming period as the scope, product types, and its applications are
increasing across the globe. The newest trend gaining drive in the market is
rising language difference. The market is experiencing a huge growth in the
number of channels and an intensive supply of channels across different
geographies. These channels are separated based on language and region
preferences.
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The
market could be explored by component, end user, channel applications, and
geography. Based on the component, market could be segmented into Software and
Hardware. The “Software” segment led the playout automation market in 2017 and
will continue to lead in the forecast period.
The
market could be explored by the end user as National Broadcasters and
International Broadcasters. The “International Broadcasters” segment led the
market in 2017 and will continue to lead in the forecast period. The key factors
that may be attributed to the growth of the market includes
The
key channel applications that could be explored in the market include News,
Movement, Animation, Entertainment, Education and others. The “Entertainment”
segment led the market in 2017 and will continue to lead in the forecast
period. The key factors that may be attributed to the growth of market includes
rising saturation of satellite and cable TV in rural areas, and TV service
providers offered multilingual playout for numerous channels.
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Market Segment:
The key players covered in this study
•
Evertz Microsystems
•
Grass Valley
•
Harmonic
•
Snell Advanced Media
Market segment by Regions/Countries,
this report covers
•
United States
•
Europe
•
China
•
Japan
•
Southeast Asia
•
India
•
Central & South America
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