Global
digital intelligence platform market is estimated to grow at a significant CAGR
of 16.71% due to the growing development of cloud-based technologies. Digital
intelligence platforms are specially designed to gain real time insights for
business. They use data management tools that gather, store and manage
consumers’ data. This data is then required by the companies to understand
consumer behavior and satisfy their needs accordingly.
Rise
in demand from mobile applications, increasing popularity of online shopping,
rising user base on social media and other e-commerce portals are few factors
that drive the growth of this market. Additionally, growing awareness about
customer transaction tracking, sales recording and gaining customer insights
are propelling the market growth. However, complex data integration, unskilled
labor are the factors restraining the growth of digital intelligence platform
market. The advent of enhanced analytics solutions is one of the major trends
observed in the market. However, market witnesses challenges like storage for
large data volume of organizations to manage large databases.
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The
market is categorized on the basis of component, application, organization
size, end user and geography. On the basis of component, market is divided into
energy optimization, data and analytics management. Data management segment is
anticipated to hold a larger market share due to increase in need for real time
consumer information to make efficient decisions on digital platform.
Based
on application, market is divided into smart phones, email, web, kiosk, company
website, social media and others. Smart phone segment is predicted to lead
digital intelligence platform market due to increasing adoption rate among
consumers. Company website is also expected to grow significantly due to
increasing demand by companies for customized solutions for their end users.
In
terms of organization size, market is split into large enterprises and small
and medium enterprises. Small and medium enterprises are expected lead the
market due increasing acceptance of digital intelligent platforms at a speedy
rate. Based on end user, the market is bifurcated into healthcare, BFSI,
e-commerce & retail, public sector, IT & telecommunication, travel, and
others. Owing to the growing attraction of online shopping and other services,
e-commerce & retail industry is expected to dominate digital intelligence
platform market in the coming years.
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Market Segment:
This report studies the global Digital
Intelligence Platform market, analyzes and researches the Digital Intelligence
Platform development status and forecast in United States, EU, Japan, China,
India and Southeast Asia. This report focuses on the top players in global
market, like
•
Adobe Systems
•
IBM
•
SAS Institute
•
Google
•
Evergage
•
Mixpanel
•
Optimizely
•
Webtrekk
Market segment by Regions/Countries,
this report covers
•
United States
•
EU
•
Japan
•
China
•
India
•
Southeast Asia
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