The
global digital marketing software (DMS) market is subject to witness a substantial
growth due to the increasing demand for advanced software solutions to perform
the real-time analysis of the marketing campaigns by incorporating different
digital mediums and channels. Digitalization of various business process to
allow organization to target particular consumer base and enhance their
experience is expected to drive the growth of the market over the next seven
years. Globally, the market is predicted to grow at a significant CAGR in the
forecast period, providing numerous opportunities for market players to invest
for research and development in the digital marketing software market.
Ever-growing
competition in the market has led to evolution of marketing strategies from
advertising to customer satisfaction and customer retention. Additionally,
growing demand for advanced software solution that helps organization to
develop and maintain strong customer relationship via digital marketing
channels are expected to boost the growth of the market over the forecast
period.
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Increasing
number of tools embedded in digital marketing software (DMS) such as web
analytics, email software, market automation software and customer-relationship
management (CRM) is anticipated to favor market expansion in the near future.
Additionally, use of web analytics, email software, market automation software
and customer-relationship management (CRM) tools assist organization while
creating and developing customer behavior & performance pattern. These
tools also helps organization by contributing to personalizing, measure &
optimize the marketing strategies. These factors are expected to stimulate the
growth of market over the forecast period.
The
market is broadly categorized into nine major segments based on the application
type such as healthcare sector, BFSI sector, automotive industry, retail
sector, manufacturing sector, IT & Telecom sector, government sector,
education sector, and media & entertainment sector. The BFSI sector is
considered as one of the fastest growing segment in the digital marketing
software market with substantial revenue generation in the last few years.
Growing popularity of digital marketing software (DMS) in the BFSI segment is
attributed to the increasing adoption of digital marketing software, digital
commerce and other similar functions.
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Market Segment:
This report studies the global Digital
Marketing Software market, analyzes and researches the Digital Marketing
Software development status and forecast in United States, EU, Japan, China,
India and Southeast Asia. This report focuses on the top players in global
market, like
•
Adobe Systems
•
Oracle Corporation
•
IBM Corporation
•
SAP AG
•
Microsoft Corporation
•
HubSpot
•
Marketo Inc.
Market segment by Regions/Countries,
this report covers
•
United States
•
EU
•
Japan
•
China
•
India
•
Southeast Asia
Market segment by Application, Digital
Marketing Software can be split into
•
Retail
•
Media & Entertainment
•
Manufacturing
•
High-Tech & IT
•
BFSI
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