Global Toilet soap market is segmented on the basis of type and geography. Toilet soap
is the soap used as a toiletry (an object or cosmetic used in making up,
dressing etc.). Higher the fatty material in soap; better the cleansing
ability. Toilet soaps contain more fatty material than bathing bar (i.e. 60-80%
while bathing bars contain 40-60%), so they soften the skin and also cleanse
better than bathing bars. However, bathing bars often add other stuff to make
up for the moisturizing part like glycerine (pears), moisturising milk (dove),
etc. Most of the soaps present in the market such as Liril, Lux, Lifebuoy,
Dettol, Margo, and Cinthol are toilet soaps.
Toilet
soap, once only an urban phenomenon has now penetrated practically all areas
including remote rural areas. The incremental demand flows from population
increase and rise in usage norm impacted as it is by a greater concern for
hygiene. There are a few specialty soaps as transparent Glycerine soaps, sandal
soaps, specially flavored soaps, medicated soaps and baby soaps. Specialty
soaps are high valued but enjoy only a small share of the market in value
terms. Interestingly, majority of the market is now sourced from the rural
sector. This means that the variance between the two segments is not very
large. Since upper-end market focus is the urban areas, margins come from the
urban sector.
Based
on type, the toilet soap market is segmented into men’s soap, ladies soaps and
kids soaps, and common soaps. Based on geography, the toilet soap market is
segmented into Asia Pacific, Europe, North America, Latin America and Middle
East & Africa. The key players of toilet soap market are Beiersdorf,
Chicco, Johnson & Johnson, Mamas and Papas, Pigeon, 4moms, Baby Trends,
Brevi, Burt's Bees, California Baby, Earth Mama Baby Angel, Fisher-Price,
Galderma, Himalaya, Mothercare, Mustela, Noodle and Boo, PZ Cussons,
Sebapharma, Unilever and Weled.
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