Global
mouth wash market is segmented on the basis of solvent, end-user and geography.
Mouth wash (mouth rinse, mouth bath, or oral rinse) is a liquid held in the
mouth either passively or swilled around the mouth by contraction of perioral
muscles and movement of the head, and may be gargled, where the head is tilted
back and liquid bubbled at the back of the mouth.At present, the market is
witnessing an ever-increasing demand for alcohol-free mouth washes for a better
effect on the color, gloss, hardness and coat of tooth restoration in
comparison with alcohol-containing mouth washes. Several vendors in the market
are spreading awareness regarding the significance of mouth washes as a part of
basic oral care routine. Mouth wash helps in enhancing the brushing as well as
flossing experience.
Mouth
wash does act as a rinsing agent and provide protection against bacteria and
germs that remains after brushing and flossing. It also helps in preventing the
formation of. Mouth washes do help in curing bad breath, by aiding in killing
bacteria that result in bad odor. A major development in the mouth wash market
is the introduction of flavored and herbal mouth washes which offer benefits
such as cavity protection, fresh breath, healthier gums and whiter teeth.The
increasing awareness among consumers regarding dental health and simple and
effective solutions for fighting germs is expected to encourage the growth of
the mouth wash market in the years to come. In addition, recommendations from
doctors around the world along with the increasing number of approvals are
expected to fuel the growth of the overall market in future. The emergence of
flavoured and herbal mouth washes is likely to generate promising opportunities
for prominent players operating in the mouth wash market.
Based
on solvent, the mouth wash market is segmented into alcohol containing mouth
wash and alcohol-free mouth wash. Based on end-user, the mouth wash market is
segmented into adults and kids. Based on geography, the mouth wash market is
segmented into North America, Middle East & Africa, Asia Pacific, Europe
and Latin America.Europe is expected to witness a sturdy growth in the mouth
wash market and account for prime share in the upcoming years. This growth
could be attributed to the growing demand for hygiene-oriented and oral care
products.
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