5th October 2018: The global tampons
market is expected to witness an exponential growth over the forecast
period owing to the growing concern and awareness, rising standards of hygiene,
and continuous advancements in a product. In addition, a growth of this market
is driven by the shift towards convenient products from low-cost products,
offering extended safety and functionality from leakage.
The
trend towards leading physically active lifestyles is projected to prominently
benefit the industry and boost in sales. Compact and smaller products in
discreet packages, as well as small and slender sized tampons targeted at the
teen market, are also anticipated to benefit market expansion in the coming
years. The rising awareness about hygiene and health products among women is
anticipated to be the major driver for its growth. The growing awareness among
women is a rise in women employment and therefore enables them to educate about
alternatives to sanitary napkins.
 |
| Tampons Market |
Use
of tampons is currently notable only in Western countries, while in the
developing countries, sanitary napkins find widespread use. The Major reasons
attributing the low penetration rates are taboos associated with tampon use,
non-availability across retail channels, low awareness, lack of affordability,
and cultural restrictions. Additionally, health risks caused by tampon use such
as Toxic Shock Syndrome and bacterial infections are acting as prominent
deterrents for adoption rate.
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Market Segment:
On the basis of product, this report
displays the production, revenue, price, market share and growth rate of each
type, primarily split into
•
Tampons with Applicator
•
Tampons without Applicator
On the basis of the end
users/applications, this report focuses on the status and outlook for major
applications/end users, consumption (sales), market share and growth rate for
each application, including
•
Hospital
•
Clinic use
The major manufacturers covered in this
report
•
Procter & Gamble
•
Playtex
•
Kimberly-Clark
•
Johnson & Johnson
•
Unicharm
•
Natracare
•
Libra
•
Lil-lets
•
Tempo
Key Stakeholders
•
Tampons Manufacturers
•
Tampons Distributors/Traders/Wholesalers
•
Tampons Subcomponent Manufacturers
•
Industry Association
•
Downstream Vendors
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