[4/3/2019]: The global demand side platform (DSP) software market is anticipated to rise at a
higher market share during the forecast period. A demand-side platform (DSP) is
an Ad technology platform that enables advertisers and Ad agencies to purchase
an Ad space following an impression-by-impression mode from publishers through
SSPs and Ad exchanges. This leads in procurement of a wide range of inventory
from different publishers or all from a single user interface.
This
model works on auto-optimize mode with an objective to increase return on
investment. It also uses 3rd party data from digital platforms to enhance
tracking and provides a real-time reporting through advanced analytics. Demand
side platform (SSP) software market is driven by increase in app culture
followed by use of digital media to fulfil business operations. In addition,
the market is influenced by software technology and the rise of digital
operations such as social media and analytics. Moreover, adoption of digital
techniques for business enhancement and inventory management is likely to
propel the market growth during the forecast period.
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By
type, the demand side platform (DSP) software market is segmented as
cloud-based and on premise. Application segment for the market is categorised
as small business, large business and medium business.
Geographical
segmentation for demand side platform (DSP) software market spans North
America, South America, Europe, Asia-Pacific, Middle East and Africa. North
America and Europe market is more likely to encounter a higher market share
owing to a broader spectrum of e-commerce and digitization followed in
business. Digital marketing and social media analytics are used as a business
tool to determine business insights and product placing.
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Market Segment:
Leading players of Demand Side Platform
(DSP) Software including:
•
MediaMath
•
DoubleClick
•
dataxu
•
Choozle
•
Rocket Fuel
•
Rubicon Project
•
IgnitionOne Platform
•
Gravity4
Market split by Type, can be divided
into:
•
Cloud-based
•
On-premises
Table of Contents
1
Report Overview
2
Product Type Market
3
Product Application Market
4
Manufacturers Profiles/Analysis
5
Market Performance for Manufacturers
6
Regions Market Performance for Manufacturers
7
World Market Performance Point
8
Development Trend for Regions and Countries (Sales Point)
9
Upstream Source, Technology and Cost
10
Channel Analysis
11
Consumer Analysis
12
Market Forecast
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