Mobile Value Added Services (MVAS) Market 2017| Size, Share And Specification By Top Key Players To 2022

The global mobile value added service market is expected to witness substantial growth over the forecast period owing to innovation and rise in smartphone sales worldwide. High penetration of mobile phones in emerging as well as developed countries provides avenues for industry growth. Traditionally, internet speed was the major issue faced by the consumers; however, this gap has been addressed efficiently with the roll-out of 3G and 4G services. Launch of 3G and 4G service along with the expected launch of BWA services across several countries is anticipated to play a key role in uplifting the industry growth.

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Growing collaboration among the critical components of this industry including mobile operators, handset manufacturers and content creators is a trend set to fuel demand over the forecast period. In last few years, the market witnessed limited number of services; however, the future growth is expected to be healthy with the availability of a broad range of service catering existing as well emerging consumer requirements in terms of speed and value for money. The future adoption rate for MVAS depends substantially on the current consumer awareness regarding these services, particularly in the developing regions, and may pose a challenge to industry growth.

Mobile value added services offer great opportunity to manufacturers, service providers and operators by providing vast number of services, generating considerable revenues and reaching out to maximum customers. Mobile value added service (MVAS) vendors provide extensive services including SMS, sports, infotainment, instant messages, mobile advertising, location-based services, mobile email and mobile wallets in order to cater the end-user requirements. Providing the above mentioned solutions and services may aid operators to expand their market and enhance their business value. The industry is characterized with the introduction of new technologies. Several companies provide 3G and 4G services, which is expected to drive the mobile value added services market growth. Growing demand for application based services allows mobile service providers to come up with separate platforms enabling the usage of3G or 4G services. Growing demand for M-commerce, M-law and M-governance is set to drive the market over the next seven years. Delivery of mobile services have experienced and upward trend along with an upsurge in Appstore and Google play subscribers and/ or users. Since the time of their inception, these application platforms are major content specifically devised for Apple and Android users. The industry is poised for growth owing to the aforementioned factors.

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